Honda, as the number two producer in Japan, continue to create tight competition with the Toyota. Last fiercest competition is in the hybrid car segment. In this segment, Honda Insight relies on, while the Toyota Prius.
Finally, Honda Insight offered at Detroit Auto Show 2009 which took place today. The plan, this car will be launched next year.
Losing Pamor. Insight was first marketed in the United States than the Prius. Honda Insight to market in 2000, while the Prius a year later. In fact, the success is the Prius. Especially after the second generation was launched in 2004. Amazingly, the Prius quickly rising fame as used by the celebrity in Hollywood.
One cause is the lack of success of Insight initial appearance with two-door model, while the Prius 4 door. For this reason, the final version, Honda Insight shows 4-door, and by some media in the United States considered to imitate the Prius.
Pricing Strategy. To be competitive, Honda Insight offer a truly competitive. In fact, cheaper than the Civic hybrid (in Indonesia is sold at around USD 490 million), while the Insight is sold at 20,000 U.S. dollars, or USD 220 million.
For machinery and capabilities, Insight still below the Prius. Insight offers a 1.3-liter engine, with and teknoloogi SOHC i-VTEC. Energy produced 85 PS and 12.3 kgm torque, while fuel consumption based on EPA tests in the United States to give 'rating' 43 mpg or 18 km / liter.
Another source of Insight movers are electric motors that generate power with size 13 PS IPU (Intelligent Power Unit) is more compact. Such as electric cars and other hybrid, Honda equip this car with a kinetic energy recovery system (KERS). The system works by storing the kinetic energy to the battery when the car brakes.
Technology Honda to offer hybrid called IMA (Integrated Motor Assist). Honda claims, this system, cheaper production costs. Hence, the price could be reduced. Furthermore, to transfer power from the engine and electric motor to the wheels, Honda with CVT.
To control the engine from the gas pedal, Insight uses the drive by wire technology. This system is already widely used cars last output, either by Honda themselves, as well as other producers.
The system consists of electronic sensors to dihububungkan accelerator that sends signals to the engine computer. Computer combines the accelerator position signal with other data, the spin machine, engine coolant temperature, and speed of the car. After that, the determined amount of gas valve is opened. To move the gas valve in the throttle body, used motor STEPPER work electronically.
Treatment Equipment. Honda Insight also equip them with the latest technology, namely Ecological Drives Assist System which was introduced last year. With this equipment, the driver drove guided in the most efficient mode of fuel.
Other devices offered are cruise control, USB interface, the switching model of teeth mounted paddle on the steering wheel, ABS, EBD, stability control, and navigation satellites .*
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